Set up your first TE campaign

Prepare the destination

Open your page on both a phone and a desktop. Check that its heading explains the offer, its text is readable, and its main button works. Avoid an unexpected download, autoplay audio, or an interruption that blocks the exchange’s surf controls. Follow the exchange’s content and display rules.

Choose one action

Decide what a visitor should do next. Make that action clear in the page copy and button label. If you collect information, explain what people are signing up for. Check the confirmation or thank-you screen as well as the initial form.

Submit and fund the campaign

1. Add the destination URL in the exchange’s advertising area.
2. Wait for approval if the site requires it.
3. Assign the credits you intend to use.
4. Check the campaign’s active or paused status.
5. Use the exchange’s preview to confirm your page displays correctly.

Control names differ between exchanges. Their own instructions are the source for exact submission and allocation steps.

Verify delivery

Compare the exchange’s delivery counter with your page analytics. They may count differently, especially if scripts are blocked, a page fails to load, or repeat visits are handled differently. Investigate a large unexplained difference before scaling up.

Change one thing at a time

Record the original version, then change a single meaningful element such as the headline or action button. Keep a note of the dates and results. See tracking your campaigns for a simple structure.